Ben Smithee - Sunday February 19, 2017
4:00 pm - 5:30 pm
The Thumb Wars – How to Win the Battle for the Connected Consumer
How do you connect today’s consumer to the luster and relevance of your products, store or goods? Today’s highly-digital and social environment provides more opportunities to engage, communicate with, and understand consumers than ever before. How can you optimize your brand to create experiences that truly win with the connected consumer?
Meet Benjamin Smithee, CEO of the Smithee Group
Ben Smithee is a fun-seeker with an entrepreneurship problem. His first long-term stint, at the young age of 23, led him to create one of the earliest and most respected Millennial-focused insights and intelligence firms, where he served as CEO until he exited in 2014. After a brief withdraw he fell of the wagon and launched The Smithee Group which focuses on helping brands strategically succeed in the age of digital everything. His clients include some of the largest and most well-known companies around the world including Coca-Cola, McDonald’s, Comcast, Del Monte, EA Games, Disney, General Mills, Kroger, VF Corp, Sterling Jewelers, Rio Tinto, and many more.
He has spoken to audiences around the world closing in on 20 countries, across 6 continents. He’s regarded as a go-to expert in Digital Marketing, the future of retail, and the Millennial Consumer segment. He’s the recipient of the American Marketing Association’s Marketer of the Year Award, and has been nominated as one of the the Top 10 Youth Marketers in the US. Ben has hosted top-rated TV segments on WFAA’s Good Morning Texas, and The Broadcast.
He stumbled into the jewelry industry in 2012 and has worked with some of the most successful retailers, manufacturers and designers, quickly acquiring a true love for the industry. Ben currently serves on the International Board of Directors for the Women’s Jewelry Association.
While he loves helping businesses completely kick-a$ and out-perform their competition, he is even more passionate about the work he does with The Warren Center in Dallas, which helps families and their children that have developmental delays, and his work with the Big Brothers Big Sisters Organization where he currently resides, in New York City. You can learn more about Ben here.